Hospitality is a continuously developing industry full of opportunities from mixology at the bar and culinary arts in the kitchen to the talent and implementation that ensures the perfect venue and execution of adult entertainment and nightlife.
At Kirkendoll Management, we see hospitality as an experience. We are pleased to announce our expansion into different markets in the South and across the nation, beginning with new developments in Key West and Austin. Creativity and quality of service are our paramount philosophical values. Every bit of detail that goes into the creation and maintaining of a successful business in the industry makes a difference.
Kirkendoll is an entertainment and nightlife company focusing on concepting experiences that patrons will never forget. Ensuring each customer leaves with a great experience is key in gaining new customers. At Kirkendoll, we accomplish this by staying up to date on industry trends and constantly update our properties to remain competitive and unparalleled. This keeps the regulars coming back and brings in new faces consistently.
Our leadership in hospitality is reflected in our vision as well as our expanding team of professionals. Kirkendoll fosters the professional development & continued growth of managers, entertainers, hosts/hostesses, front- and back-of-the-house because we realize that our greatest asset is our people. Each individual that Kirkendoll staffs is proficient and qualified in his and her own areas of expertise and exhibits a vast knowledge of what it takes to administer a thriving trade in the hospitality industry.
Kirkendoll Management’s team is assembled of the highest quality professionals across business spheres; and, because of this, neighbors and affiliates consider our teams and establishments industry role models to be emulated. Our corporate mantra focuses on positively contributing to the betterment of our neighborhood, city and region in regards to philanthropic pursuits and creative endeavors.
Kirkendoll Management adheres to the highest level of standards, best practices and commitment to consumers’ experience. Expansion to additional markets is a key component to our growth plan. We are always looking for new opportunities to grow with gentlemen’s clubs and restaurants through acquisition and partnership.
The 2015 Exotic Dancer and Gentlemen’s Club Expo in New Orleans was a great experience for everyone involved. To see our industry thriving and continuing its tradition of excellence inspires us to continue pushing the envelope. We are committed to bringing contemporary business and marketing tactics to all of our clubs, and are happy to share what we’ve learned with other business leaders.
Our Marketing Director, Leigh Wright, gave an inspired lecture on utilizing social media and progressive digital marketing practices. Our pursuit of SEO marketing, email marketing, eCommerce, and social media has proven to be very successful to our business. The competition is fierce in New Orleans, and we need to be on top of our game. Her efforts continue to give us a competitive advantage.
Her presentation is available for download here: http://bit.ly/1hAqTXT
The adult entertainment industry is entering a new age. As the business garners an increasingly larger, more mainstream audience, opportunities and challenges lie ahead. With increased visibility and cultural recognition, it is time to modernize our identity and tactics. Advances in technology and data-driven operational oversight give industry leaders more tools than at any time before.
New types of customers will bring change to the status quo. They will spend differently and interact with the brand differently. It is the owners’ and managers’ duty to continue to provide an excellent product and service to their already loyal customer base, while understanding the acquisition and needs of new customers. Knowing when to engage your audience, how they behave, and how to communicate with them is key to sustained growth.
Technology is a catalyst to growth and profitability. With an increasingly diverse customer base, contemporary marketing tactics popular in other industries can optimize your message, and tailor it to individual customers. Understanding how they use social media, what they are interested in, and how they interact with the industry provides great competitive advantage. Building websites with relevant information and eCommerce options increase the avenues for revenue generation.
Data-driven technology also maximizes profitability within the establishment. Systems designed to monitor inventory, optimize staffing, and provide unique sales opportunities, such as reserved tables and VIP packages increase profits. Adoption of current technologies can lower overhead, and raise earnings before the customer ever enters the door. Such tactics will be the divider between conducting good business and great business.
Technology aside, the path forward will be forged with forward thinking and industry-specific engagement. Openness and camaraderie will benefit all parties involved. There are many challenges the adult entertainment industry faces, and creating channels with which to share industry-specific news, legal precedents, best practices, and more will ensure viability and profitability in to the future.
These are exciting times, let’s make the most of it.